There are several best practices in every field that people work in. It is important to commit time and resources to UX development. When people use your user interface, there are significant effects on the actions they take and the opinions they form.
The actions in turn effects conversions, profits and overall business success.
Tech startups tend to spring up almost from nowhere, fueled by programmers who may not have a great understanding of the importance of front-end polish. That’s how you end up with UX designs that confuse, infuriate, and ultimately raise more questions than they answer.