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Brand

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Hottest Branding Trend of the Year

  • Posted on December 14, 2018February 5, 2019
  • byVikas Patel
Blanding is the worst branding trend of 2018 we never noticed. The main offenders are in tech, where a new army of clones wears a uniform of brand camouflage. The formula…
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The Most Important Branding Term

  • Posted on November 24, 2018November 23, 2018
  • byVikas Patel
In the world of business and marketing, branding is critical in keeping your company relevant. That’s why it helps to know and understand critical brand terminologies and why they are…
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Mastering the Art of Branding

  • Posted on November 21, 2018
  • byVikas Patel
Brand marketers have a million and one considerations when they start the process of determining how best to share their story and entice their target audience. What’s the best way…
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How do you Design a Beer Brand?

  • Posted on November 18, 2018November 19, 2018
  • byVikas Patel
Once in a very long while, as brand builders, we feel that we have given life to something that we are truly proud of. Kati Patang – the new craft…
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  • Brand

How To Choose The Right-Sized Advertising Agency For Your Brand

  • Posted on November 16, 2018
  • byVikas Patel
Today’s integrated marketing plan is a dynamic, complex and endlessly faceted model that demands a unique set of skills. In past eras, that plan was often driven by an agency…
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  • Brand

What’s In A Brand: Aligning Brand Identity and Brand Perception

  • Posted on November 16, 2018
  • byVikas Patel
We spend lots of effort choosing the words that convey every nuance about our product or service. We choose colors, just the right shade of green, to invoke a particular…
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Four Branding Mistakes Agencies make

  • Posted on November 15, 2018November 15, 2018
  • byVikas Patel
As an agency owner, I have a lot on my plate. From managing a business to helping my clients grow their own businesses, there are a few things that constantly…
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How Human is your Brand?

  • Posted on November 14, 2018
  • byVikas Patel
In October, Braze announced a new, precedent-setting piece of commissioned research, conducted by Forrester Consulting on behalf of Braze. We call it the Braze Brand Humanity Index. Introducing the study…
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  • Brand

How to Refresh Your Brand without Losing Your Loyal Customers

  • Posted on November 14, 2018November 14, 2018
  • byVikas Patel
When business slows or a blind spot in company-to-customer interaction becomes known, some companies choose to rebrand. This could mean a complete brand overhaul, including a new name and a…
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  • Brand

Beauty Brand wants to Cure Industry’s Packaging Addiction

  • Posted on October 31, 2018
  • byVikas Patel
The $445 billion beauty industry is blowing up, with new products flooding the market every day. To stand out on Sephora or Walgreen aisles, brands have resorted to more and…

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