When I meet people at social gatherings and I’m asked what I do for a living, my response is: “I’m a storyteller.” It makes for a way better conversation than leading with “product management in a B2B SaaS company.” Truly, product managers and user experience designers are storytellers. We constantly need to be telling stories when communicating with everyone.

Being a good storyteller is why some product managers, marketers, and designers make the leap from Good to Great… and others don’t.

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