User experience (UX) design—how the user feels about using a product—is an absolutely critical aspect of any tech a company produces. If the UX isn’t seamless, fast and intuitive, then many users simply won’t come back, and tech with better UX design will win out. As such, whenever a company develops new technology, testing products with real users to identify any sticking points is a necessary step.
Yet, testing UX during the development phase leaves the company in a vulnerable position, as there are now users out there who know what your company is making before it’s officially released. So, how can a company test UX without giving away too much sensitive information? We asked experts from Forbes Technology Council to share their tips.