“You are not your user” – A reminder that you are not designing the product for people like yourself. Often used as a way to encourage more user research in a project.

“If Henry Ford had asked people what they wanted, they would have told him faster horses” – Used as a counter-argument to the previous statement, when you start to realize you won’t have time or money to do enough user research.

“We are testing the design, not your skills” – Disclaimer given to users at the start of a user testing session to make them feel better about being a little stupid.

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