Amazon has introduced a localised Hindi user interface for Prime Video, its on-demand video streaming service in India. While the US-based e-commerce giant brought content in six Indian regional languages including Hindi, Tamil, Marathi to the service, Amazon has now added support Hindi user interface along with search, navigation and customer support in the regional language on Prime video app and desktop site as well.


With this initiative, Amazon Prime Video users who wish to search for content in the Hindi language can now do so with the new interface. Further, they can navigate, add their favourite content to the wishlist, manage their account information, payments and get customer support in Hindi.


To enable the new Hindi interface all they need to do is open the Prime Video app or head to Settings and then select Hindi language option. The localised Hindi User interface is available both on iOS and Android platform. The option once selected it will be saved for ‘future usage,’ however, users can change and control the language preference whenever they want and can set different language options for each device.


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