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Knowing Design
Knowing Design

Brand

68 posts
  • Brand

Solid Vs. Outline Icons: Which Are Faster to Recognize?

  • Posted on March 7, 2019March 7, 2019
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  • byVikas Patel
When building a mobile app, there comes a time when you have to decide whether to use solid or outline icons. Which style is better for user experience? Some think…
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  • Brand

Pixar’s Rules of Storytelling

  • Posted on February 26, 2019February 26, 2019
  • No comments
  • byVikas Patel
When I meet people at social gatherings and I’m asked what I do for a living, my response is: “I’m a storyteller.” It makes for a way better conversation than…
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  • Brand

Hottest Branding Trend of the Year

  • Posted on December 14, 2018February 5, 2019
  • No comments
  • byVikas Patel
Blanding is the worst branding trend of 2018 we never noticed. The main offenders are in tech, where a new army of clones wears a uniform of brand camouflage. The formula…
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  • Brand

The Most Important Branding Term

  • Posted on November 24, 2018November 23, 2018
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  • byVikas Patel
In the world of business and marketing, branding is critical in keeping your company relevant. That’s why it helps to know and understand critical brand terminologies and why they are…
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  • Brand

Mastering the Art of Branding

  • Posted on November 21, 2018
  • No comments
  • byVikas Patel
Brand marketers have a million and one considerations when they start the process of determining how best to share their story and entice their target audience. What’s the best way…
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  • Brand

How do you Design a Beer Brand?

  • Posted on November 18, 2018November 19, 2018
  • No comments
  • byVikas Patel
Once in a very long while, as brand builders, we feel that we have given life to something that we are truly proud of. Kati Patang – the new craft…
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  • Brand

How To Choose The Right-Sized Advertising Agency For Your Brand

  • Posted on November 16, 2018
  • No comments
  • byVikas Patel
Today’s integrated marketing plan is a dynamic, complex and endlessly faceted model that demands a unique set of skills. In past eras, that plan was often driven by an agency…
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  • Brand

What’s In A Brand: Aligning Brand Identity and Brand Perception

  • Posted on November 16, 2018
  • No comments
  • byVikas Patel
We spend lots of effort choosing the words that convey every nuance about our product or service. We choose colors, just the right shade of green, to invoke a particular…
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  • Brand

Four Branding Mistakes Agencies make

  • Posted on November 15, 2018November 15, 2018
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  • byVikas Patel
As an agency owner, I have a lot on my plate. From managing a business to helping my clients grow their own businesses, there are a few things that constantly…
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  • Brand

How Human is your Brand?

  • Posted on November 14, 2018
  • No comments
  • byVikas Patel
In October, Braze announced a new, precedent-setting piece of commissioned research, conducted by Forrester Consulting on behalf of Braze. We call it the Braze Brand Humanity Index. Introducing the study…
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