Behold the finalists for the next symbol of Mexico City’s government. These are the best ideas from a controversial public contest led by the city’s new mayor-elect, Claudia Sheinbaum, who launched the contest in September with a first prize of 150,000 Mexican pesos–or $7,353.

 

The city’s current brand is only a few years old. The straightforward sans serif logotype set in a recognizable magenta hue was instituted by the city’s former mayor in 2016. It’s a simple but identifiable and effective brand still in its infancy.

 

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