As an agency owner, I have a lot on my plate. From managing a business to helping my clients grow their own businesses, there are a few things that constantly seem to get left on the backburner. Unfortunately, in my early days, one of those items was branding. This seems to be a recurring problem for many agency owners.
It’s hard to devote time to your own agency’s branding and marketing when you’re trying to keep customers happy and scale your business. It just doesn’t feel like there are enough hours in the day.
Instead of taking the time to create and develop a true brand, many agency owners pull together a logo, assign some designated colors and claim that their branding is done. Unfortunately, not having a real brand for your agency can make it difficult for you to stand out. Not only does your brand help share who you are and what you represent, but it can also be used to drive new customers and clients.