In October, Braze announced a new, precedent-setting piece of commissioned research, conducted by Forrester Consulting on behalf of Braze. We call it the Braze Brand Humanity Index. Introducing the study was vice-president and principal analyst at Forrester Research, Dipanjan Chatterjee, along with Braze president and chief customer officer, Myles Kleeger.

 

The session opened with Kleeger reminding the audience of the conference’s theme for the year, ‘The Human Factor’. He continued to harken back to Braze’s mission from day one: humanising relationships between people and brands. “It’s what our product is built to do. It’s what our teams are trained to do. It’s at the center of every decision we make as a company,” Kleeger mused.

 

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