Instagram has been spotted testing a ‘Hindi’ version of its user interface by a user on Twitter.
Screenshots show that, along with Instagram, the company might also roll out Hindi on Instagram TV.
The move towards localisation, combined with the recent launch of Instagram Lite, may pose stiff competition for Snapchat and ShareChat.
After Google, Instagram appears to be localising its platforms to accommodate Indian languages, prepping its user interface to support Hindi.
A twitter user, Jane Manchun Wong, who spotted the development, shared screenshots of the trial version where most usernames showed up in Hindi while some were still in English.