When people think of leaders who carry the illustrious title of CEO, they might envision someone who sits in a plush office all day, looks out of a big window, and has a personal assistant to bring them coffee. (By the way, did you say you wanted that with sugar and cream, or just hot and gently stirred?)

However, most successful CEOs, both with established brands or startups, will tell you very quickly that this couldn’t be further from the truth. In actuality, many successful leaders have had to roll up their sleeves to get into the “grit and grime” of hard work in order to grow their companies. It’s those menial tasks, the stuff no else wants to do, even the downright dirty work, that helped them achieve the level of success they now enjoy.

As a veteran startup leader, I have yet to see a successful company with leadership that wasn’t afraid to put on a hard hat, throw on some work boots, and get right into the weeds of the most “unenjoyable” tasks that were required for them to sustain or grow their business.

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