Brand marketers have a million and one considerations when they start the process of determining how best to share their story and entice their target audience. What’s the best way to proceed while ensuring they maintain their reputation? Would an activation enhance or take away from a strategy?


Where is the consumer becoming most interested in their product, and what is the best way to capitalize on that enthusiasm? And this doesn’t even get into the inner-workings of these specific brands, such as the significance of the CMO and other C-suite members.


We asked our Adweek Advisory Board—comprised of 23 leaders across marketing, media and technology—to weigh in with their thoughts on what brands might be missing in the customer journey, how they predict the CMO’s responsibilities will continue to change, how brands can deal with digital disruption and what goes into creating an effective activation.


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