Einstein was certainly right — we can’t solve problems by using the same kind of thinking we used when we created them. In addition, with the rapid changes in society, the methods we have previously used to solve many of the problems we face are no longer effective.

 

We need to develop new ways of thinking in order to design better solutions, services and experiences that solve our current problems. Design Thinking steps in with a bold newly systematised and non-linear human-centred approach. This will help us radically change how we go about exploring problems and creating solutions to those problems.

 

The problems designers, business owners, and engineers face today are in a whole new level of scale compared to the challenges we’ve faced in the past few decades. In a largely globalised world, where the changes in economic and natural resources can be felt halfway around the globe, our challenges are becoming more intertwined with the systems that connect us all.

 

To solve the new wave of problems we face today and in the future, we need a new kind of thinking, a new approach towards innovation. Design Thinking is a large part of that new approach towards innovation, as it allows people, teams, and organisations to have a human-centred perspective, and yet a scientific approach, towards solving a problem. Tim Brown, CEO of the international design consultancy firm IDEO, makes this point in the introduction of his book, Change by Design:

 

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