You probably hear the term branding being tossed around a lot. But, what exactly does it mean? This chapter includes insider advice for developing strong branding elements.


Struggling to come up with a name for your new product or service? Learn how to brainstorm potential name ideas and choose well with these actionable tips.


One of the most interesting projects that a graphic designer can take on is designing a logo. This chapter helps you understand the difference (and relationship) between a brand, an identity and a logo.


Select brand-appropriate color schemes and fonts that help convey your message. Certain hues carry powerful associations that send certain signals to your users. Learn essential color tricks from top designers.


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