In the world of business and marketing, branding is critical in keeping your company relevant. That’s why it helps to know and understand critical brand terminologies and why they are important.


Without a doubt, everyone seeks to create a cool well-known and highly reputable brand. In this article, we will be looking at a few brand terminologies from A-Z, which every business must familiarise themself with, to know how designers develop brands and how they, as a company can best market themselves to their target audience.


Anyone employed to represent or be the ‘face of your company is your brand ambassador. This person must be an employee within the company and may be an executive, customer representative or a salesperson.


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