Whether it’s a website, software or any product for an end-user, the objective of UX Design is to generate an enjoyable, seamless experience for the user.

 

Such frictionless, satisfying experiences are important for small businesses, as they help boost customer satisfaction by providing enhanced accessibility, usability and enjoyable interaction with a product.

 

The increased customer satisfaction generated through UX design means small businesses help attract and retain customers, sell a greater number of products and remain more competitive and profitable.

 

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